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Unlike messages, the realistically detailed stories of m Cenas!

In the first and second months of the campaign, story messages were sent three times each week for eight weeks—one story for youth with children and one story for youth without children.

For these two months, young clients followed a compelling and realistic narrative.

To create the messages and stories, an experienced Mozambican scriptwriting consultant was involved and she, together with the visiting Pathfinder HQ advisor identified the top two to three barriers and facilitators around which to build the story.

The scriptwriter and the HQ advisor, with input from local staff with community experience, brainstormed story lines around these key barriers and facilitators.

The outreach activities included a door to door campaign, health fairs, and community events. , the individual needed to be between 15-24 years of age, have a cellphone of their own, and have minimum skills in using text SMS. Disseminating contraception messages to youth via SMS has the potential to increase knowledge of contraception, reduce misconceptions, and improve attitudes about contraception among youth.

To maximize the benefits of mobile phone interventions, they may need to be implemented over a relatively long period of time to give beneficiaries sufficient time to process and act on the information they receive.

Then the draft messages were shared with the MOH and other stakeholders.

In addition, the team coordinated a link with an existing hotline, part of a JHU CCP project.

From September 2013 to June 2014, with support from USAID, Pathfinder International implemented the m Cenas!

(“Mobile Scenes”) project in Mozambique—an interactive two-way SMS system, accessible at no cost to clients. was to reduce the barriers youth face in starting or continuing to use contraception by increasing their knowledge of and dispelling common myths about contraceptive methods. engaged young people aged 15-24 with an SMS-based role model story, in which characters were shown overcoming common barriers to contraceptive use faced by youth.

During pretesting, the stories were read to a small group of staff for feedback.