Start Online dating statistics future 2016

Online dating statistics future 2016

In the UK, it is worth £300m a year and, according to the UK’s Online Dating Association (ODA), ‘’. These sites differ in terms of their number of users, their user characteristics, geographic coverage, and in their business models.

This is in contrast to the advertising model, which is usually free to join and use, with sites earning money through online advertising.

A British company which operates under the advertising model is Free uk, founded by Dan Winchester.

(3) However, revenue has slightly decreased in the same period.

Mobile dating (or location-based) apps, such as Tinder or OK Cupid, have seen their user numbers rise exponentially.

For instance, one in ten Americans have used an online dating site or mobile dating app; 66% of these users have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites (1).

It is estimated that the industry is worth more than £2bn globally (2).

The industry decided to self-regulate and created a Code of Practice.